Social media isn’t failing; you’re failing at social media
Trying social media seems to be all the rage. Why do I say trying? Because many are jumping in without solid social media direction, strategy, commitment, or follow-through. This, of course, has the...
View ArticleGraphic Designers Will Someday Rule the World
Count on it: Graphic designers, photographers and really anyone who has the ability to use images and graphics to communicate an idea or deliver a message are poised to take over the world. It’s not...
View ArticleTwitter Profile Header Image Template for Photoshop
You may have already heard that Twitter announced the addition of header images for profiles today, but what if you don’t want to just upload a standard 1252×626 header image? Well, I played around...
View ArticleLearning From Strategic Mistakes of Presidential Campaigns
I came to online marketing from the world of politics, where I spent over a decade working on the “official,” or policy, side of the field as well on candidates’ campaigns. The political world...
View ArticleFacebook ‘Promoted Posts’ for Personal Profiles
Let’s say you wanted to say hi to your Facebook followers – no not just to the ones currently being served your hilarious cat pictures based on edgerank, but also to the ones who have long since...
View ArticleDon’t Blame Me! I Tweeted About the ‘Other Guy’…
Try this modern twist on an old slogan: It is common these days to allow our vote speak for itself, particularly if we’re dissatisfied with the results of an election. What’s interesting is that the...
View ArticleThe Dog Ate My Blog
Let’s face it, some things have not changed all that much from our school years. Sometimes — okay, oftentimes — we put off working on the things that stretch our brains and stress us out. Judging by...
View ArticleSocial Media Channels Are Like a Great Fishing Spot
Where have you been fishing for business lately? It’s tough to choose, isn’t it? There have never been so many great places to cast your line or net. As a business owner, you need to know where the...
View ArticleThe Online Marketing Version of a “No Vacancy” Sign
In a bygone era business owners tended to conform to known best practices, many of which happened also to be a common courtesy. Take, for example, the lowly ‘no vacancy’ sign. Seems simple enough,...
View ArticleHow to Copy Twitter Lists, Consolidate and Manage Them
Oh joyful day. Oh wonderful upgraded functionality. Twitter finally updated their list functionality on May 30th to increase the amount of lists you can create from a mere 20 to 1000, and to allow...
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